Field Marketing Manager
Company: Western Forest Products US LLC
Location: Brownsville
Posted on: February 15, 2021
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Job Description:
Job DescriptionWestern Forest Products is looking for a Field
Marketing Manager to join our Sales and Marketing Team based in
Dallas, Texas. With the overarching objective of Defining a Higher
Standard, the Field Marketing Manager (FMM) will drive sales and
marketing support for Western Forest Products (WFP) branded
products in their designated region to create demand that can be
funneled back to our key distributors and ultimately increase sales
for WFP. The FMM will manage all incoming leads for their
designated region and develop them into sales. Key duties for the
FMM will be to increase revenues based on marketing activity and
demand generation in the serving area. The candidate will develop,
manage and build an opportunity pipeline (ideally in a CRM) for
ease of communication and hand off to our distribution partners and
their customers. The FMM provides marketing and sales support to
our strategic partners and will be our key contact for all
downstream relationships in targeted geographical regions (ie.
Architects, Regional and national builders, contractors, pro-
dealers/lumberyards, and other key decision makers).
RESPONSIBILITIES * Drive market awareness, education and branding
for Western Red Cedar (WRC) and WFP branded products through target
audience - i.e. downstream customers, architects, associations,
designers, influencers, developers. * Identify project
opportunities, work directly with decision makers, get WFP branded
products specified and hand off opportunity back to our
distribution partners to close the sale together. Will be
proficient in creating, moving through the pipeline, and closing
opportunities. * Identify new product opportunities of scale and
develop market opportunities. * Uncover marketing opportunities to
help drive objectives. * Market WFP and products through
educational presentations (certified AIA CE courses), product
knowledge sessions, trade shows and analyzing and participating in
branding opportunities in assigned region. * Build out a detailed
map of the supply chain in targeted region; identify WFP
distribution partners' customers they are selling too, working
with, or currently influencing to clearly identify areas to work
within and opportunities to create. Know who is buying and using
WFP product and who is not. * Align local strategy with regional
partners' strategy and collaborate consistently with ride-a-longs,
customer visits, product knowledge sessions, marketing events, etc.
* Ensure product experience and branding is present at store level;
merchandising and instore training will be required. * Provide
market intel and insights on a frequent basis and offer corrective
solutions to strategy if required. * Assists all customers with
sales and technical support for assigned products. Collaborate with
sales to resolve all customer service issues related to assigned
product. * Collaborate with sales on developing sales solutions and
competitive pricing strategies for assigned product(s). *
Understand and monitor regional codes and specifications related to
WFP products. * Other duties as required. QUALIFICATIONS EDUCATION
AND EXPERIENCE * 5+ years' experience in the building materials
industry in either sales or marketing related roles * Bachelor's
degree in relevant field or equivalent industry experience *
Experience in the forestry industry is strongly preferred SKILLS,
KNOWLEDGE AND REQUIRED COMPETENCIES * Working knowledge of assigned
product line, customer support/service, market analysis, sales
forecasting, products, market pricing, and product positioning. *
Possesses well developed consultative selling skills, negotiation
and communication skills. * Ability to speak to market prices,
provide market updates, prospects, evaluating current and potential
sales. * In-depth knowledge of marketing in the building materials
industry; knowledge of the forest products industry preferred. *
Experience in working with architects, designers, builders and
other specifiers; asset if the candidate comes with a database. *
Interpersonal skills - must be able to communicate and collaborate
with WFP and our partners. * Creative and outgoing personality. *
Pro-active, self-driven and able to operate with little
supervision. * Business development experience. * Strong
presentation skills. * Proficiency using Microsoft Office, CRM, and
relevant sales systems technology. * Ability to travel overnight
when required BENEFITS & COMPENSATION * Competitive salary with a
pay for performance philosophy * Generous medical/dental benefits
and 401(k) benefits. * Opportunities for cross-training and
advancement. * Active safety, quality and environment programs.
CAREER ADVANCEMENT We strive to support our people in reaching
their full potential. We provide a variety of on-the-job training
and continuing education in many areas at Western to ensure you
have the skills you need to succeed. Our promote-from-within
culture recognizes high performance, and we offer diverse career
paths across the orgSDL2017
Keywords: Western Forest Products US LLC, Brownsville , Field Marketing Manager, Advertising , Brownsville, Texas
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